Please reload

Recent Posts

How to Produce Life-Changing Content with Seth Williams, Episode 133

October 25, 2019

1/7
Please reload

Featured Posts

Building a $100 Million Brokerage with Chris Watters, Episode 46

May 15, 2018

 

From sleeping on his girlfriend’s couch, Chris Watters built Watters International Realty, a team-based brokerage that has catapulted to the top of the Austin market. Focused on a team-based approach, Watters International Realty began opening branches across Texas and partnered with other successful agents and team leaders to close over $100+ Million in sales. Watters International Realty has been recognized by the Wall Street Journal and Inc. 5000. On this episode, Chris shares how he scaled the brokerage and why his model helps newer agents close more deals.

 

 

Key Market Insights

  • In 2009, became a prospector by calling on expired listings

  • Built a team model …real estate broker with hundreds of agents, where they focus on the number of agents

  • Net income of seven figures back in 2015

  • Replicated in a different market and took an agent from doing 25 deals to over 100 in first year, then 250 the second year

  • Created a franchise system – Better Homes and Garden, Remax, Century 21

  • Not really putting systems in place or investing in the agent

  • Average agents sells 80-125

  • Three main components of the team model: 1st is generating leads, 2nd is sales people, 3rd is training to close, 4th is closing and follow ups

  • Marketing coordinator overseeing 1st base, inside sales team overseeing 2nd base, 3rd base meeting clients and giving presentations, Home plate is client follow up, along with client concierge

  • Created an online training module to help agents

  • Started by building a network of 22 real estate business owners and had vendors put money into a marketing kitty ($1,000 – $2,500 month)

  • Looked to see who was advertising to generate leads and offered a direct marketing

  • Flips 40-50 deals in Austin annually

  • Problem is a lack of inventory right now

  • Success is based on generating qualified distressed leads and closing them

  • Spends $1MM annually on marketing in Austin alone

 

Bull’s Eye Tips:

Winning Your Market: Good coaching
 

Tracking Market Changes: Subscribe to Inman, RealMarketReports.com
 

Daily Habit: The Miracle Morning Habit – The One Page Strategic Plan

 

Resources:

Rich Dad, Poor Dad by Robert Kiyosaki 

 

The Million Dollar Real Estate Team: How I Went from Zero to Earning $1 Million after Expenses in Three Years by Chris Watters

 

Inman 


RealMarketReports.com


Best Business Books:

The Miracle Morning by Hal Elrod

 

Scaling Up by Vergne Harnish 

 

Profit First by Mike Michalowicz

 

Digital Resources

Yahoo Finance
 

Seeking Alpha

 

Tweet This:

“I wanted to build the Navy seals of agents”

 

“Pioneers get slaughtered, settlers prosper”

 

Places to Grab a Bite:

Uchiko

 

Connect with Chris:

Chris Watters Pre-Order Book 

 

Facebook 

 

Leave us a review and rating on iTunes or Stitcher. Be sure to check out more info at TargetMarketInsights.com.

 

 

Share on Facebook
Share on Twitter
Please reload

Please reload

Archive

BLOG

© 2019 Casmon Capital Group

  • Facebook - Black Circle
  • Twitter - Black Circle