Being a banker, Ash Exantus aka Ash Cash, saw many high-salary workers struggling to qualify for loans. After almost losing his house, he changed his relationship with money and sought to help others do the same. Ash has been interviewed by CNN, New York Times, Wall Street Journal, Black Enterprise, BET and many more. Today, he shares his story and explains why Jay-Z’s latest album inspired him to pen The Wake Up Call: Financial Inspiration Learned from 4:44, a step-by-step guide to help others create a dynasty and achieve financial freedom.
Key Market Insights
From Harlem, NYC, grew up in the Nicholas Housing Projects
Became a teller at 19 and loved banking, eventually rising to CEO of a credit union in Long Island
Noticed high salary workers struggling to get approvals for loans because of debt to income ratio
Mind Right Money Right was his first book
Economic discussions center on pay scale and the middle-class based on income, but not wealth
People who make more money, start spending
We were taught to work hard for money, but wealthy people make money work for them
First step to change your money relationship: Find out where the money is going, track it for the first 30 days
Almost lost his house, but renting his house saved his life and his marriage
Most divorces are rooted in financial strain
Loved the feeling of getting the rent check at the beginning of each month
Started writing and began getting passive income as an author
It’s okay to like nice things, but live below your means
Almost cried when he heard “The Story of OJ” by Jay-Z
Generational wealth is the key
Many factors contribute to wealth disparity amongst African-Americans
If your corporate job is taken away, how will you feed your family?
The goal has to be ownership
Bull’s Eye Tips:
Winning Your Market: Automate
Tracking Market Changes: Track your finances (Men lie, women lie, numbers don’t)
Daily Habit: Meditate everyday and night (This spiritual stuff really works)
The Wake Up Call: Financial Inspiration Learned from 4:44 by Ash Cash
Mind Right Money Right by Ash Cash
What the Fico by Ash Cash
Best Business Books:
Blue Ocean Strategy by W Chan Kim
Acorns – rounds up purchases to your nearest dollar for automatic savings
"Don’t work for money, make money work for you"
"Until you own your own, you can’t be free"
Places to Grab a Bite in Harlem:
Seasoned Vegan – 113 and St Nicholas
Connect with Ash:
Social Media: @Iamashcash – Twitter, Facebook, Instagram
Connect with John:
Leave us a review and rating on iTunes or Stitcher. Be sure to check out more info at TargetMarketInsights.com.