• John Casmon

Selecting the Right Strategy for Multifamily Markets with Elisa Zhang, Episode 208



Finding good markets for real estate investing is an important element of success. However, selecting the right strategy for that market will help you crush your goals. Elisa Zhang is based in Seattle, Washington, and recognizes how important it is to pair the right strategy with the market dynamics. She’s leveraged various strategies to optimize cashflow and appreciation while investing in Seattle, Tucson, Dallas, and Phoenix.


Elisa started investing in small multifamily, then apartment syndications passively, before moving to active multifamily syndications. She is an investor in over 1000+ units. Now, Elisa is the founder of EZ FI University helping others find financial freedom and quit their day jobs.



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Key Takeaways:

  • How BiggerPockets played a significant role in Elisa’s real estate investing education

  • Starting with passive investing and moving into active syndication, eventually becoming asset managers on certain deals.

  • Utilizing equity investments to build a nest egg to move into 1031 multifamily investments

  • Moved out of investing in Seattle proper, due to the tenant-friendly atmosphere and used their capital on the outskirts, and then farther out to Tacoma

  • Adjusting your strategy when acquiring bigger multifamily assets

  • Working with property management companies

  • How to be one step ahead of any market

  • Evaluating your cash flow to ensure you’re making and not losing money

  • The criteria Elisa analyzes when evaluating markets for the best ROI

  • Understanding the different investing strategies for different markets (Dallas vs. Phoenix)

  • Elisa’s strategy for multifamily deals in Dallas

  • The pros and cons of vertical integration - owning the property management company

  • Helping people obtain financial freedom through EZ FIU (Easy Financial Independence University)


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Bullseye Tips


Apparent Failure:

Bought a 12 unit property in a bad neighborhood, which made her realize it’s not always about cash flow, as your time can be worth more.


Digital/Mobile Resource:

Fiverr


Most Recommended Book:

Emerging Real Estate Markets (David Lindahl)

The Miracle Morning (Hal Elrod)


Daily Habit:

Meditate, self-affirmation and writing down goals.


Wish I Knew When I Was Starting Out:

Not wasting our time on smaller multifamily units like duplexes, etc.


Current Curiosity:

How to hire people


Best Place to Grab a Bite in Seattle, WA:

Sushi Kashiba (Pike Place Market)


Contact Elisa:

elisa@ezrealestate.rocks

EZ FI University

LinkedIn

Facebook Group