• John Casmon

Podcast Marketing Insights with Adam Adams



Podcasts have grown to over 1,950,000 shows with over 47 million episodes. As more people discover podcasts, the opportunity to build a personal brand and connect with others is increasingly growing. Although podcasts are a great form to connect with others. Podcast marketing is a challenge. Adam Adams is setting out to help with podcast marketing.


Adam Adams is a multifamily investor and marketer who will teach you how to grow your show. One of the challenges with podcast marketing is discoverability, so Adam has devised a process to help podcasters grow their audience. Adam Adams is a syndicator and podcast host of The Apartment Investing Show.


Adam is passionate about meetups, social media, and podcasting. In this show, he shares how he grew his meetup to get invited to Meetup.com’s Headquarters. He also shares best practices for podcast marketing, and tips to grow on social media.


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Marketing Tips to Grow Your Audience

  • Meetup recognized Adam as one of their top 150 global meet-up organizers and was one of their paid keynote speakers at their conference

  • Secrets to growing your meetup attendees

  • Triggering future recognition of your next meetup by using this method

  • Marketing tips for growing your meetups (personal touch is a must!)

Convey to your meetup attendees what they will be missing if they don’t attend the next event.
  • Ways to capture contact information for future marketing usage

  • The history of The Creative Real Estate Podcast

  • How Adam grew his podcast audience (trial-error-trial to success)

  • Why Adam didn’t like the name of his podcast and decided to sell it

  • Why and how Adam sold his podcast and why he sold it to the lowest offer

I want to put all my eggs in a basket that will be beneficial for everyone.
  • Understanding the work involved in creating and executing a podcast

  • Tips on launching a podcast

  • Helping other people launch and maintain a successful podcast through his business Grow Your Show

  • Marketing tips for podcasters (Answer The Public)

Focus your marketing efforts (money) on your most popular episode that is getting the most traction.
  • Advertising on other people’s blogs that are within your industry

  • Marketing on podcast networks within your niche

  • Using private messaging campaigns (leads to subscribers and listeners)

  • Adams favorite social media platforms to market on:

  1. Meetup.com

  2. LinkedIn

  3. Facebook

  • Finding and connecting with your audience

  • Adam outlines how to start marketing a podcast

Resources:

Ep. 63 How to Network through Social Media with Adam Adams


Get in Touch with Adam:

Grow Your Show

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