• John Casmon

Improve Your Lead Funnel and Deal Flow with Axel Ragnarsson



Today’s guest is Axel Ragnarsson. He is the founder of Brickleaf Properties, a real estate investment firm that currently owns and manages approximately $7.2M in real estate. They have flipped numerous homes, and they have been a principal party in 18 million dollars worth of transactions.

Let’s listen to Axel to learn more about strategies and tactics to build up a lead funnel and consistent deal flow.


Listen Here:


[00:01 – 08:01] Opening Segment

  • Let’s get to know Axel Ragnarsson

  • Axel talks about his background.

  • He got into real estate since he was in college.

  • Axel talks about his attempt to have a day job other than real estate.

  • Get around the income and qualifying for different loan products.

[08:02 – 19:14] Strategies and tactics to build up a lead funnel and deal flow

  • Balancing the cash flow to fill the daily needs and refinance capital.

  • Creating the deal flow

  • Building the marketing funnel

  • Strategies and tactics to build up a lead funnel.

  • Go really deep and consistent on a couple of channels.

  • Cold calling, direct mail, and build relationships with owners.

  • Managing the cold-calling process.

  • The consistency to see the results of cold-calling.

  • If you are interested in multifamily and want to review a sample deal, check out our special download of a sample deal package on casmoncapital.com/sampledeal, and join our mailing list to get tips and exclusive investment opportunities.

[19:15 – 26:30] Building a Personal Portfolio

  • Axel talks about the approach he uses to build on his personal portfolio.

  • Why he chooses to build his own portfolio instead of looking for other investors to raise capital.

  • Alex talks about his Podcast show, “The Multifamily Wealth Podcast.”

[26:31 – 31:57] The BullsEye Round

  • Apparent Failure:

  • “I did not vet the people I was working with very well on a house flip in my second year of business.”

  • Digital Resource:

  • Canva

  • Most Recommended Book:

  • Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy.

  • Daily Habit:

  • Work on the most important stuff right when you just get up in the morning.

  • Current Curiosity:

  • Stock market.

  • Wish I Knew When I Was Starting Out:

  • Consistency is going to cure everything.

  • Best Place to Grab a Bite in Boston:

  • Legal Harborside at the seaport.

  • How to connect with Axel:

  • See links below

Tweetable Quotes:

“If you want to build a portfolio quickly, you got to flip some deals.” – Axel Ragnarsson

“Work with people who have a business or something to lose.” – Axel Ragnarsson

“Consistency is going to cure everything. If you do something long enough in a consistent base, you will see the result.” – Axel Ragnarsson

You can connect with Axel on Linkedin, Instagram or shoot him an email to axel@brickleafproperties.com. You can also check out his Podcast Show “The Multifamily Wealth Podcast”.

Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A STAR RATING AND REVIEW, and be sure to hit that subscribe button, so you do not miss an episode.

To enhance your multifamily knowledge and achieve greater success in your business, you can connect with me on LinkedIn and Facebook.