How to Find Your Audience with Italina Kirknis
Updated: Sep 15
As an Online Presence Expert & Speaker, Italina helps the Real Estate Community’s Top Real Estate Agents & Mortgage Professionals upgrade their presence online through LinkedIn, Facebook, Instagram and Email Newsletters.
Italina and her team of Social Media Managers, help you gain more visibility online, driving a steady stream of clients to your business.She speaks on National stages such as Inman Connect, NAR® and she is an Inman.com Contributor.
Since 2012, her business has been the vehicle for her personal and spiritual growth, while she creates value for each of her clients.
Let's dig in to get some tips on leveraging social media.
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[00:01 – 04:20] Opening Segment
Italina talks about her background.
How she started her business.
The importance of having a niche in marketing.
[04:20 – 14:29] Having a Niche
How word of mouth spreads when you identify a demographic
Why she targeted Real Estate Investors as opposed to others
Why you should create or revamp your online presence
How Linkedin is better in Google search as opposed to Facebook.
Tips for standing out on Linkedin
[14:29 – 25:46] Tips on Building an Audience
How to build an audience on social media.
The importance of having one on one conversations on whether or not you can help them with their business.
[25:46 – 31:29] Bullseye Round
Her leaving law is not a failure but a success.
Most Recommended Book:
Creating white space in her calendar to relax
Energy and mindset
I Wish I Knew When I Was Starting:
Best Place to Grab a Bite in Oakland
The Wolf, Limewood
“Linkedin is the stepchild of the internet while Instagram is the demanding mistress.” - Italina Kirknis
“As long as you have a message to share, social media is definitely a place that you want to be present.’” - Italina Kirknis
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