• John Casmon

Email Marketing Super Tips with Chase Dimond

Updated: Aug 30


Chase Dimond is currently a partner at Structure - a top e-commerce marketing agency where he runs the e-mail team. Since 2018, he has helped his clients send over a billion e-mails, resulting in over fifty million dollars in email attributable revenue - what an amazing accomplishment! Some of their clients include Organe, theChive, and Crossnet.

Let’s dive right in to learn more about e-mail marketing and e-commerce.

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[00:01 – 04:58] Opening Segment

  • Chase talks about his background and what has sparked him.

  • What led him to learning marketing at a very young age.

  • Why he dedicated himself to gain awareness.

[04:58 – 21:40] Community and Digital Platforms

  • Why building community from an authentic place is important.

  • The importance of the written word, visual and audio.

  • Using platforms that reward creators.

  • Facebook vs. Twitter

  • The e-commerce approach

[21:40 – 39:41] Email Marketing

  • What is email marketing?

  • Why it is more personal with email.

  • Making sure you reach people when it’s right for them.

  • Best practices to get your emails and have people open it.

  • How to determine the frequency of the emails.

  • What to look for when email marketing.

  • Chase’s podcast The Ecommerce Opportunity Link below.

[39:41 – 47:04] Bullseye Round

Apparent Failure:

Having too many partners in one of his businesses.

Digital Resource:

Twitter

Most Recommended Book:

Doesn’t read

Daily Habit:

His routines

Curious About:

B2B Influencers

One thing:

That he could push more

Best Place to Grab a Bite in Orange County, CA:

North Italian

Contact Chase:

You can connect with Chase on Linkedin and Twitter or on his website and to listen to his podcast go to The Ecommerce Opportunity

Tweetable Quotes:

“Each vertical, or niche or each goal defines dictates where people would be.” - Chase Dimond

“Everything I do is for staying top of mind.” - Chase Dimond

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