Earn Your Way to Be A Thought Leader by SEO with John Vuong
Today’s guest is John Vuong. He is a seasoned sales professional and internet marketer with an exceptional track record helping companies grow their clientele and profit. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understanding of local marketing dynamics and he has created his own company Local SEO Search, in 2013.
Let’s listen to John to learn more about earning your way to be a thought leader with SEO.
[00:01 – 08:35] Opening Segment
John shares his career journey to the point that he built his own company
What is SEO, and how it impacts business owners
How the map component of google works
[08:36 – 15:25] Earn Your Way to Be The Thought Leader by SEO
Be in the mindset of the users.
Earn your way to be the thought leader
The sense of business impact in organic SEO.
Local SEO works with any business.
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[16:26 – 30:49] Keyword Research
The importance of keyword research.
It’s all about knowing what your customers want and delivering it.
Seo tool kits
Paid vs. organic strategy
The range of your search scope.
Starting small, building authority on the local scale, and getting momentum.
The questions to ask your potential customers.
What kind of investment it takes to see some results
How to connect with John.
See links below.
Website and full-service SEO
[30:50 – 39:15] The Bull’s eye round
He was not hiring correctly
Search engine land
Search engine journal
Most Recommended Book:
Give and take by Adam Grant
Mindset by Carol S Dweck
Wake up early and read for an hour.
Wish I Knew When I Was Starting:
Not putting everything on yourself, and give some of the responsibility to your team
Best Place to Grab a Bite in Toronto.
Mom and Pop Pho shop in Richmond Hill.
How to connect with John.
See links below
Final words from me
“Understanding the type of client you want to attract and the kind of content pieces to produce.” – John Vuong
“You always have to see competitively, know what you want to position yourself as and become known as.” – John Vuong
“Just like real estate investing, owning your biggest asset in business is owning your website, so that it brings in a lot of visibility and a lot of organic traffic.” – John Vuong
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