• John Casmon

Best Ever Secrets to Brand Building with Joe Fairless, Episode 110


Joe Fairless is a full-time real estate investor who controls over half a billion dollars worth of real estate in Dallas-Fort Worth and Jacksonville. He’s built the “Best Ever” platform to include the world’s longest running daily podcast, a monthly meetup, three books and an annual conference. As our first two-time guest, Joe shares why he launched the Best Ever podcast and his secret to building a powerful brand behind the platform.

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Key Market Insights

  • Initially launched the podcast to get his name out as a real estate investor

  • Benefits are lessons learned and relationships

  • Interviewed over 1,500 real estate investors

  • Consistently growing potential friendship network

  • Consistency building the “Best Ever” moniker into a brand

  • Tim Ferris talks about having 1,000 passionate fans

  • Be specific about how you are differentiating from the pack

  • How many podcasts are consistently providing content

  • Identify who you want to talk to and how you are uniquely valuable to the audience

  • Unique value is “no fluff”

  • People don’t follow through because they don’t love the process

  • The key is to make chocolate milkshake as healthy as celery – make what’s healthy for us also delicious

  • Building a brand requires loving the process – enjoy what you’re doing

  • Enjoy getting to the meat of conversations, not the fluff

  • Find your unique spin

  • Think about the things you like in this business

  • Bringing on partners should not be an excuse

  • Play to your strengths and bring in key members

  • Tie into a larger platform when you get started for distribution

  • Creating for the sake of creation, but not something that is ownable

Resources:

Episode 8 with Joe Fairless

Tweet This:

“I want to be selectively popular, not generally popular”

“The key is to make chocolate milkshake as healthy as celery – make what’s healthy for us also delicious”

“Building a brand requires loving the process – enjoy what you’re doing”

Connect with Joe:

Website: www.joefairless.com

Podcast: The Best Ever Real Estate

Email: info@joefairless.com

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