• John Casmon

Joe Fairless: Best Ever Secrets to Brand Building

Updated: Dec 8, 2020


Joe Fairless is a full-time real estate investor who controls over half a billion dollars worth of real estate in the markets of Dallas-Fort Worth, Texas, and Jacksonville, Florida. He is the co-founder of Ashcroft Capital and has raised tens of millions of dollars for multifamily apartments. Many of his investors have been attracted to him through the powerful brand he has built and his top-rated podcast, the Best Ever Real Estate Investing Advice Ever Show.


Prior to becoming a full-time multifamily investor, Joe was the youngest Vice President at an Advertising Agency in New York. Fairless leveraged his knowledge of marketing to build one of the strongest brands in multifamily investing. The “Best Ever” platform includes the world’s longest running daily podcast, a monthly meetup, three books and an annual conference.


As our first two-time guest, Joe joins the show to share his secret tips to help you build a powerful brand. In addition, he shares why he launched the Best Ever podcast, how to find your unique space, and how to stay focused when you are not seeing immediate results from your efforts.

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Joe Fairless's Best Ever Secrets to Brand Building

  • Initially launched the podcast to get his name out as a real estate investor

  • Benefits are lessons learned and relationships

  • Interviewed over 1,500 real estate investors

  • Consistently growing potential friendship network

  • Consistency building the “Best Ever” moniker into a brand

  • Tim Ferris talks about having 1,000 passionate fans

  • Be specific about how you are differentiating from the pack

  • How many podcasts are consistently providing content

  • Identify who you want to talk to and how you are uniquely valuable to the audience

  • Unique value is “no fluff”

  • People don’t follow through because they don’t love the process

  • The key is to make chocolate milkshake as healthy as celery – make what’s healthy for us also delicious

  • Building a brand requires loving the process – enjoy what you’re doing

  • Enjoy getting to the meat of conversations, not the fluff

  • Find your unique spin

  • Think about the things you like in this business

  • Bringing on partners should not be an excuse

  • Play to your strengths and bring in key members

  • Tie into a larger platform when you get started for distribution

  • Creating for the sake of creation, but not something that is ownable

Resources:

Episode 8 with Joe Fairless

Tweet This:

I want to be selectively popular, not generally popular

The key is to make chocolate milkshake as healthy as celery – make what’s healthy for us also delicious

Building a brand requires loving the process – enjoy what you’re doing

Connect with Joe:

Website: www.joefairless.com

Podcast: The Best Ever Real Estate

Email: info@joefairless.com

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